ROYAL ENFIELD CASE STUDY
The Brief
Driving preference and purchase intent for Royal Enfield’s new product launch in October 2016.
quikr media solution
Royal Enfield is an iconic lifestyle brand, thus our media plan included highly targeted ads to relevant In-Market and
Affinity audiences.
Cross-category targeting
Ads shown to In-market audiences, identified
through powerful filters like Price segments,
Competitor & Brand keyword searches.
Competitor targeting
The ads were also targeted to affinity audiences i.e.
buyers in the sports, fashion, jobs categories which
helped drive high impact for the brand.
the result
1,400+
interested buyersin 4 weeks
300+
test rides, bookingsin 4 weeks
